It's not about which system is better. It's about which one fits your leadership style.
Traditional goals work when the path is predictable. OKRs work when the destination is clear, but the terrain is wild.
Traditional Goals
Great for:
- Stability
- Task-based accountability
- Linear projects
But:
- Siloed
- Rigid
- Often fail to link to the mission
OKRs
Great for:
- Bold thinking
- Cross-functional alignment
- Adaptive execution
But:
- Require real leadership
- Can feel abstract without structure
The Real Move? Fit the Tool to the Work
Use traditional goals for steady-state. Use OKRs when you're inventing the future. Or do what most modern teams do: blend both.
Because the best goal system is the one your people will actually use—and grow with.